Online coupons and discount

20 Researched Statistical Data: Customer Purchasing Behaviour via Coupons

Coupons are a great source for brands to increase sale and customers to find cheap products!

The customers who want to save money on their shopping are relying on the coupons as it let them find their favourite brand easily without spending a hefty amount and also, on the other hand, the brand presses in more new customers.

This arouses in the demand for coupons more as the savings-savvy mindset of customers isn’t going away anytime soon.

The latest research data done by CollectOffers revealed what consumers favour while shopping online. About 90% of consumers prefer using coupons to make purchases online because of its numerous benefits. To know about its benefits and advantages, read on the below infographic statistical data that revealed the customer purchasing pattern behaviour while shopping online.

Here are some best tips on how to use promo codes and discounts to increase business sale and increase customer loyalty.

The above statistical data infographic revealed that coupons are still a driving force in commerce that connects people with their brands and wallets. Customers tend to shop in every category where they find great discount and coupons deals– whether fashion apparels, beauty products, travel packages, technology gadgets, and more.

Look below to understand more about customer purchasing pattern!

How coupons affect buying behaviour

Coupons are a great source for brands to increase their sales. As when customers find an attractive coupon on their favourite product, they incline towards the product more and tend to purchase it eventually.

The below data will help you discover how the customers tend to make their purchasing decisions online:

  • Instant Purchase – 48% of customers make an instant purchase
  • Shop useless items – 38% of customers purchase something they don’t require.
  • More Purchases – 37% of people shop more items than normal
  • Search Online – 41% of people search for something to shop
  • Shop Expensive product – 38% of people shop for more expensive products.

How to Use Coupons to Enhance Purchasing Pattern

Many brands are using different ways to generate more sales. As coupons are a great source to increase sales, the sellers/brands can use targeted Distribution method to uplift their revenue.

Here are different ways on what medium of coupons you should select:

  • Go Digital – 53% of shoppers prefer digital coupons
  • Distribute Coupons through Email – Coupons send through emails increases profits by 48%.
  • Social Media – 37% of shoppers follow social media platforms to get coupons
  • Generate Email Subscribers – 43% of consumers can subscribe to email notification
  • Use Coupons at diverse mediums– 52% of shoppers use digital coupons in the print out form to use in stores
  • Offers Real-time Promos – 57% of customers prefer real-time offers and promotions
  • Fresh deals every day – 32% of customers search for online coupons every week.

Consumer Awareness

While you are making coupons for your customers, it is important to know what customers prefer and how much are they aware of.

The below data will help in making your decision easier:

  • Build Easy to share deals – 91% of American consumers share deals and offers with their friends and family.
  • Utilize Unique Offer – 94% of consumers make the most of exclusive offers which are not available to the public.
  • Customized offers – 77% of smartphone users said bonus points and special birthday messages influence brand trust.

Influence Customer Insight

Every customer has a different mindset. In order to attract customers, it is essential to know about customers in different ways.

The below ways will let you understand what customers believe about getting a discount and how they make efforts:

  • Past Purchase Made – 76% of consumers believe that past purchases history is important to get a discount
  • Secures Customers Information – 63% of customers believe that a brand will not share their personal information
  • Target existing consumers – 42% of consumers use specific offers from their favourite store.
  • Make important offers – 91% of consumers say that they shop with brands that give offers on the basis of purchase and search history.
  • Generate Loyalty Program – 93% of consumers use special promotions and offers for joining loyalty programs.

Hope, you have enjoyed these surprising facts of online shopping and coupon stats which we have planned in order to keep you updated with the most current and relevant research on an ongoing basis. 

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