12 Things You Should Know About AliExpress 12.12 ‘Shopping Holiday’

On December 12, Taobao one of the largest online market in China has found more than 7 million vendors and more than 800 million products who have launched its great source of shopping festival known as 12.12 or double 12 which happens every year on December 12.

One month ago, we have witnessed the 11.11 day which was also popularly known as Singles Day. During the sale, the shopping frenzy broke the headlines and became one of the largest shopping days in the world by businesses measures. It even surpassed the popular Black Friday and Cyber Monday sales, with one platform alone, Alibaba.

It ranked in over $14.3 billion in sales. The Singles Day took on 11.11, which was followed precisely one month and one day after the 12.12 shopping extravaganza.

12.12 time is the most cherished time celebrated in whole China and earned nationwide attention. The 50% of millions of items were purchased through the mobile payment system. Alipay, during the time, has earned the headlines that its predecessor did. So, if you are looking for this sale time, here are 12 things that you surely should know about 12.12 falling on AliExpress.

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1. It’s artificial

12.12 and 11.11 are both new events created by different branches of Alibaba Group. 12.12 is happening on Alibaba fifth time of the year. This concept is not so old and seeking the previous year record, you can expect great upcoming deals only for the day. Use AliExpress promo code and enjoy some best deals and coupons to make your shopping at more slashed prices.

2. It has a different purpose

The Alibaba retail platform is the main reason why 11.11 event takes a big hand. It focuses on enabling the larger brands and is the driving force behind the 12.12. Its focus is different and targets smaller e-retailers and many offline shops who may not get much benefit from the November event sale. The 12.12 sale occurrence is also due to increasing their own visibility in a time and when they are being covered in some groups.

3. It’s developing really fast

Being more than 300,000 offline merchants participated in the year’s event. The participation of online as well offline merchants is increasing every year with the time.

4. It’s a remarkable deal for sellers 

The sellers were offered not only half of their discount returned to them by AliPay but also the deal offering no transaction fees, in occasion of participating in the sale.

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5. It’s not just for trivial retailers 

The 12.12 sale only attracts big brands who were involved gradually. Big brands include KFC, McDonald’s, Carrefour,  Wal-Mart, 7/11, Family Mart, and Uniqlo. These brands were named as the steller names making up this list and probably attracting all shoppers who prefer these brand names.

6. It’s not just in China

If you think Alibaba offers deals only in China, then you are wrong. It offers in stores of Australia, Japan, Thailand, and Korea was among the countries who participated in this year’s 12.12 sale. Also, in addition to the Chinese shopping hotspots of Hong Kong and Macau. Alipay was among the ramped up global cooperation that has laid its position this year to place itself as the debt solution of choice for exploring Chinese.

7. It’s even in Taiwan 

The event also has made efforts developing closer economic ties, stores in Taiwan. Two years back, the event also raised attention to many departments stores in Taipei. The popular eateries and restaurants are also among the list who participated along with the Ningxia Night Market and accepted the Alipay and gave 50% off.

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8. It advanced money for buyers

Taobao, controlled by the same parent company, provided some cash rewards to all the customers as part of the event. The mobile users of Taobao created a personal purchasing list and further offered cash rewards to their friends, and in return received cash payments immediate to their Alipay accounts.

9. It initiated a new trending word

The Chinese customers during the day enjoy spending an entire day out doing eating, drinking, purchasing, and gaming, walking from discount to discount . This has developed a new trending word known as ‘ Double 12 Strategists’ (双十二攻略)

10. Its scale of participation is huge 

The merchants and countries participating in the sale are huge on about more than 28,000,000 people participated in buying vouchers and discount coupons online last year, and also the number is increasing every year. Additionally, there are an extra 30,000,000 people who used Alipay’s 12.12 deal in offline stores.

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11. It was great for memberships

Alipay has partnered with service Koubei which has added 19,500,000 new members on 12.12 event.

12. It was a great day for movie theatres 

All the movie buff purchased movie tickets during the event. Last year, more than 50,000,000 movie tickets were sold out, with more than 1.5 million were among Taobao individually.

This year too, we expect all the figures will rise and the online and offline retailers participating in the sale will offer great deals and discounts. If it’s as big as early estimations suggest, then it will likely to offer effective purchasing power of Chinese consumers.

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